En Esencia

Interior design developed with Julia Jorge. This space was a new challenge, creating an olfactory exhibition where nine scents are the protagonists. The installation is housed at IED Madrid – Exhibitions Cabinet, and it´s divided in two zones: The Pure Perception Room & The Lab Room.

Diseño expositivo javier alejandre IED madrid

At The Pure Perception Room, illuminated by a LEDs horizon line, nine boxes hangs from the ceiling at the same level, materializing the presence of the perfumes as if it were an invasion whose interior contains the scent. Introducing the head inside each box, perfume invade the visitors.

The Lab Room is the analytical and descriptive space of the exhibition, that introduces visitors into a creative laboratory. Here, the smells are shown through the concepts that have inspired each perfume and the formulas that fashion design students have developed.