White Canvas Inside

Diagonal lines breaks the traditional orhogonals of stand designs and introduces the visitor into a great white space inside this black cube. The campaign used by IED Madrid in this fair responds to the motto “The Design Experience”, so this design aims to make the visitor’s experience unique. When you enter, you find a large white space, with a diffuse white light, like a white canvas opened to creativity, which isolates the visitor’s from visual noise of the fair. Designed in collaboration with Julia Jorge.